Tower Metalworking Fluids, Chicago, IL, has announced a company rebranding effort that, according to Scott Prince, president & CEO, will enable the company to expand its products & services, attain global growth targets and foster new customer relationships.
"As an employee-owned company, we have a progressive mindset to keep up with technology & continue to develop innovative metalworking-fluid solutions to meet market demand," says Prince. "Rebranding will allow us to effectively communicate our capabilities that support the needs and objectives of our customers. Among rebranding initiatives: a new website design & social-media profiles, & updated visual brand signature. Look out for the rebrand coming soon!